Top 5 iOS Beauty Retail Apps in Estonia: Q1 2025 Performance

In the first quarter of 2025, Estonia's beauty retail app market on iOS showcased varied performance trends. According to data from Sensor Tower, the top five apps in this category displayed unique patterns in weekly downloads.

Notino: profumi e cosmetici experienced a notable increase in weekly downloads, peaking at around 1.9K in mid-February. This app saw fluctuations throughout the quarter, starting with 375 downloads at the end of December and closing March with 637 downloads.

Douglas Eesti maintained a more stable download rate, with a high of 271 downloads in early February and a closing figure of 207 downloads at the end of March.

MAKEUP - Beauty without limits showed a gradual decline in downloads, starting with 171 in early January and ending the quarter with 90 downloads in March.

Gold Apple: beauty store experienced a consistent decrease in downloads, with numbers dropping from 55 at the start of the quarter to 26 by the end of March.

Finally, Dermosil had a relatively low download count throughout the quarter, starting at 41 downloads in late December and ending with 18 downloads in March.

These insights provide a glimpse into the competitive landscape of beauty retail apps in Estonia. For more detailed analysis and data, visit Sensor Tower.